for Grindex

Update: 14.02.2021

Last week: 5 week 2022 (31.01.2022 - 6.02.2022)

Last full month: Jan 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 2 713 1.0% 53.5% 2.4 1 205 523 2.3% 81.1% 1.4 -3.5%
MoM 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
YTD 11 943 4.7% 52.3% -6 5 255 769 33.2% 80.4% -0.5 16.7%
MAT 118 146 -22.7% 55.0% -6.6 46 921 296 2.1% 80.2% -0.7 -13.5%
CAPSICAM
WoW 23 733 -0.9% 3.5% 0.1 9 691 970 -0.9% 3.7% 0.1 -3.7%
MoM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
YTD 112 845 -7.1% 3.5% -0.1 46 239 774 -9.9% 3.8% -0.5 -4.4%
MAT 1 056 548 -19.6% 3.2% -0.2 433 902 959 -9.6% 3.5% -0.3 -14.5%
MILDRONATE
WoW 117 710 7.3% 22.2% 1.5 52 154 488 13.7% 20.2% 2.1 0.1%
MoM 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
YTD 510 184 12.3% 16.7% 0.7 211 604 342 7.5% 15.2% -0.3 7.6%
MAT 4 851 388 10.3% 17.3% 2.9 1 948 233 240 13.1% 15.4% 2.2 -8.2%
SULFARGIN
WoW 3 307 -0.1% 0.9% 0 1 591 198 -1.2% 1.3% 0 -0.1%
MoM 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
YTD 15 687 1.8% 0.9% 0.1 7 660 229 7.0% 1.3% 0.2 -9.2%
MAT 164 423 -21.3% 0.8% -0.1 80 263 303 -9.0% 1.2% 0 -11.9%
VIPROSAL
WoW 31 816 2.9% 4.7% 0.3 12 534 912 3.0% 4.8% 0.3 -3.7%
MoM 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%
YTD 141 829 33.1% 4.4% 1.3 55 834 917 34.9% 4.6% 1.1 -6.0%
MAT 1 278 785 -8.8% 3.8% 0.2 485 727 991 -0.6% 3.9% 0.1 -13.5%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 2 713 1.0% 53.5% 2.4 1 205 523 2.3% 81.1% 1.4 -3.5%
CAPSICAM 23 733 -0.9% 3.5% 0.1 9 691 970 -0.9% 3.7% 0.1 -3.7%
MILDRONATE 117 710 7.3% 22.2% 1.5 52 154 488 13.7% 20.2% 2.1 0.1%
SULFARGIN 3 307 -0.1% 0.9% 0 1 591 198 -1.2% 1.3% 0 -0.1%
VIPROSAL 31 816 2.9% 4.7% 0.3 12 534 912 3.0% 4.8% 0.3 -3.7%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
CAPSICAM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
MILDRONATE 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
SULFARGIN 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
VIPROSAL 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 11 943 4.7% 52.3% -6 5 255 769 33.2% 80.4% -0.5 16.7%
CAPSICAM 112 845 -7.1% 3.5% -0.1 46 239 774 -9.9% 3.8% -0.5 -4.4%
MILDRONATE 510 184 12.3% 16.7% 0.7 211 604 342 7.5% 15.2% -0.3 7.6%
SULFARGIN 15 687 1.8% 0.9% 0.1 7 660 229 7.0% 1.3% 0.2 -9.2%
VIPROSAL 141 829 33.1% 4.4% 1.3 55 834 917 34.9% 4.6% 1.1 -6.0%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 118 146 -22.7% 55.0% -6.6 46 921 296 2.1% 80.2% -0.7 -13.5%
CAPSICAM 1 056 548 -19.6% 3.2% -0.2 433 902 959 -9.6% 3.5% -0.3 -14.5%
MILDRONATE 4 851 388 10.3% 17.3% 2.9 1 948 233 240 13.1% 15.4% 2.2 -8.2%
SULFARGIN 164 423 -21.3% 0.8% -0.1 80 263 303 -9.0% 1.2% 0 -11.9%
VIPROSAL 1 278 785 -8.8% 3.8% 0.2 485 727 991 -0.6% 3.9% 0.1 -13.5%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs